You have a business to run, with clients to work with, admin to do, products to promote and deliverables to make happen. And on top of all that, now you need to come up with content to post on your social media channels too? Well, technically, yes, but it needn’t be another whole new thing to add to your to-do list.
Working out what the hell to post next can be a chore, because coming up with new and interesting things to post about is secretly time-consuming and if you haven’t identified a good source of content, it’s draining. Herein lies my solution to finding a good source for content; tap into your business’ story and what you stand for. Using these (already established) parameters as a guide will drive your content direction and are an unextinguishable source of material.
It sounds easy and probably border line trite, but it’s true. Taking a sitting to write down your business’ story:
- What inspired the business?
- What was your hell and back?
- What was your solution?
- Why do you want to help someone else in the same situation?
- How you are bringing it to your target audience?
…is all content that makes for the most beautiful, creative, insightful and interesting posts. Before someone buys from you, they want to know a little more about you. Sharing your business’ story shows you’ve got nothing to hide and that you’re proud of what you’ve achieved. It show you’re there, turning up to support your target audience, who are out there, looking for a solution to the same problem.
Getting your story down takes time, but the good news is, it’s already happened to date, so we don’t need a big imagination and a course in creative writing! It’s just taking the time to remember the details about happened (the who, what, when, where, why and how), and getting them down, in any kind of format: bullet points, an essay, visuals, interpretive dance, whatever your skill set prefers!
Once you have your story down, then each post can become a micro-chapter within the story, a little bite-sized piece of the big picture. There’s a switch from feeling burdened with coming up with something new to post about every day, to letting your story loose, bit by bit, into the world.