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Renee Ballard

Get disciplined

By its very name, social media sounds fun. It all looks so flippant and easy and impromptu. And maybe for some people it is. But when it’s social media for your business, it can become a bit of a chore and you might have this constant nagging feeling of ‘I should update my accounts’ all the time.

When you set up your accounts, you probably had a mix of enthusiasm and apprehension and an idea in mind of how often you were going to update them. Then you realised how long it takes to create every single post, and I’ll bet the amount of times you thought you were going to post started to wane week after week.

There’s a two-pronged attack to battle this problem.

Firstly, get realistic. Think of each social media account you have. Then think about how often you want to update each one, then halve that. Now you have an achievable target that’s going to be sustainable. You don’t need to be posting all the time to be found, seen, heard and followed, you just need to be consistent. And by lowering the pressure on yourself to post all the time, you’re more likely not to view it as an annoying chore.

Secondly, think about posting on social media as a discipline. Once you have your update quota outlined, now it’s time to do the work. The easiest way to ensure the updates get done is to blend it into your day’s routine. If you wake up and the first thing you do is grab your phone, then maybe that’s the time you post? Or on your daily train commute, or during your monthly mani/pedi, or during tv ads, set an alarm, just get it done! Or if you’re a procrastinator like me, put it in front of another job you’ve been putting off, like doing your tax. If you can turn it into a habit, then it’s harder to break!

The knock-on effect of being disciplined with your postings is that it ends up being at the forefront of your mind. You know when you have your next post due, so without even trying, you’ll be on the lookout for what you want to post next, which we know is most of the battle.

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